When you support a rural small business, you’re supporting your community.

97.3% of all businesses in Australia are small businesses employing between 0-19 employees. Small businesses serve as the beating heart of local economies, especially in rural regions. These enterprises, often family-owned or operated by passionate individuals, play a crucial role in sustaining communities, fostering innovation, and driving economic growth. As we navigate the dynamic landscape of modern commerce, it's imperative to recognize and support small businesses, as they are the backbone of our nation's economic prosperity.

Whether it's the corner bakery where families gather for freshly baked goods, the local hardware store supplying farmers with tools and equipment, or the cozy cafe serving as a hub for social interaction, these establishments contribute significantly to the social and cultural vitality of rural towns.

They often possess a unique ability to tailor their offerings to local preferences, fostering a sense of connection and loyalty among customers. In a rural community, where access to goods and services may be limited, small business plays an even more pivotal role, filling crucial gaps, employing youth, and ensuring residents have access to essentials without the need for long journeys to urban centres.

However, despite their importance, small business in rural Australia faces a myriad of challenges, including limited access to resources, fierce competition from larger corporations, and the impacts of external factors such as natural disasters and economic downturns.

The recent global pandemic has further exacerbated these challenges, forcing many small businesses to adapt rapidly or face closure. It saddens me when driving through country towns and seeing all the empty shops. Small businesses have really struggled to stay afloat with Covid and rising costs often at the expense of their sanity.

In times like these, it's more important than ever for the community to rally behind their local enterprises and show support in tangible ways. Choosing to shop locally not only sustains a small business but also circulates money within the community, contributing to its overall economic resilience. You are supporting small businesses which fosters a sense of community pride and cohesion, strengthening social bonds and enhancing the quality of life for residents.

For those living in rural areas, the significance of supporting small businesses extends beyond mere convenience; it's a matter of survival for many communities. By patronizing local establishments, residents can help ensure the continued vitality of their towns and villages, preserving their unique character and heritage for future generations to enjoy.

Ultimately, the importance of small business in Australia cannot be overstated. They are the lifeblood of local economies, driving innovation, providing essential services, and fostering community resilience. As consumers and citizens, together, let's celebrate and uplift the small businesses that form the backbone of our economy and enrich the lives of Australians from coast to coast and know that you are supporting a dream.